SHAREHOLDER ALERT: Greensky, Inc. (NASDAQ: GSKY)

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(ShareholderAlert.com) — Shareholder Alert, a free shareholder news & information service announces that class actions have commenced on behalf of shareholders of Greensky, Inc. (NASDAQ: GSKY). If you suffered a loss you have until the lead plaintiff deadline to request that the court appoint you as lead plaintiff.  Shareholders interested in serving as lead plaintiff have until the deadlines listed to petition the court and further details about the cases can be found below.

[finviz ticker=GSKY]

Greensky, Inc. (NASDAQ: GSKY)
Lead Plaintiff Deadline: January 28, 2019
Class Period: Class A common shareholders who purchased shares pursuant to the IPO on or around May 23, 2018.

The class action, filed in United States District Court, Southern District of New York, and indexed under 19-cv-00100, is on behalf of a class consisting of all persons and entities, other than Defendants and their affiliates, who purchased or otherwise, acquired GreenSky Class A common stock pursuant or traceable to the Company’s false and misleading registration statement and prospectus, who were damaged thereby, and who seek to pursue remedies under the Securities Act of 1933 (“Securities Act”).

GreenSky is a financial technology company in Atlanta, Georgia, and runs an online platform that allows creditors to process loan applications at the point of sale. GreenSky’s platform is actively used by over 10,000 businesses. Consumers use GreenSky’s mobile app to make purchases from those listed business by applying for on-the-spot financing via the app.

GreenSky’s two principal sources of revenue are: (i) “transaction fees” the Company receives upfront when a consumer secures a loan through the GreenSky platform and makes a purchase; and (ii) recurring fees generated from banks over the lives of loans it facilitates. Transaction fees are critical to GreenSky’s business. For example, transaction fees accounted for 87% of the Company’s revenue in 2017. These transaction fees vary per the particular agreement between GreenSky and a merchant.

On April 27, 2018, GreenSky filed a registration statement. Then, on May 25, 2018, GreenSky filed a prospectus for its upcoming initial public offering (“IPO”). GreenSky’s registration statement and prospectus are referred to herein as the “Offering Documents.”

On May 29, 2018, GreenSky’s IPO closed and the Company sold 43.7 million shares of Class A common stock at $23.00 per share in its IPO, for gross proceeds of over $1 billion.

The complaint alleges that The Offering Documents were negligently prepared and, as a result, contained untrue statements of material facts or omitted to state other facts necessary to make the statements made not misleading, and were not prepared in accordance with the rules and regulations governing their preparation as the Offering Documents failed to disclose: (i) that GreenSky was transitioning away from the solar power market in favor of the elective healthcare market; (ii) foreseeable negative effects on GreenSky’s profits because of significant differences in transaction fees GreenSky charged to different classes of merchants; (iii) the primacy of the merchant mix as a driver of GreenSky’s transaction-fee revenue; (iv) the ongoing deterioration in GreenSky’s transaction-fee revenue, while touting GreenSky’s growth and financial performance; (v) the negative impacts of GreenSky’s changing merchant mix on EBITDA; (vi) the markedly lower transaction fees GreenSky charges to healthcare companies; and (vii) as a result of the foregoing, GreenSky’s Offering Documents were materially false and misleading at all relevant times.

On August 7, 2018, GreenSky issued a release announcing its financial results for the second quarter of 2018. The release indicated that the Company’s transaction-fee rate was approximately 53 basis points below the rate achieved in the second quarter of 2017. In an earnings call, Defendant Zalik acknowledged that this rapid reduction was attributable to the transition away from solar panel merchants and toward elective healthcare companies.

On November 6, 2018, GreenSky lowered its full-year 2018 transaction volume guidance from between $5.1 and $5.3 billion to between $4.9 and $5.1 billion and lowered its full-year 2018 Adjusted EBITDA guidance from between $192 and $199 million to between $165 and $175 million. GreenSky attributed the reduction to a general labor shortage and unfavorable shifts in its loan mix.

Following these disclosures, GreenSky’s stock price closed at $9.28 per share, a decline of $13.72, or approximately 60%, from the IPO price of $23.00 per share.

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